Real Estate Edition · 2026

The GHL Snapshot Built for Real Estate Agents and Brokerages

3 deal pipelines 12 lead sources Bilingual AI A2P 10DLC

Bottleneck Audit

Sound familiar?

All solved
  • Leads going cold before your team responds
  • One flat pipeline for every deal type
  • No follow-up after showings or open houses
  • Facebook and Instagram inquiries left unread
  • Months of nurture sequences never built
  • Full manual setup for every new client account

Every item above is addressed and tested before delivery.

Lead sources covered: Web Forms, SMS · A2P 10DLC, Facebook Ads, Facebook Messenger, Instagram DM, Google Business, IDX Pages, AI Phone Caller, AI Web Chatbot, Zillow Leads, Email Drip, Realtor.com

What makes it different

Most GHL snapshots give you a website and one flat pipeline. This one gives you a complete operating system, three deal pipelines, 12-channel lead capture, AI qualification, and a 24-month nurture drip. Tested end-to-end before it reaches you.

3

Buyer, Seller, and Past Client pipelines covering the full deal lifecycle

12 channels

Web, SMS, Facebook, Instagram, Google, IDX, phone, and more all covered

12

months

Nurture drip depth from first contact through closing and beyond

Buyer pipeline preview

Real Deals. Every Stage Tracked.

4 of 11 Buyer Pipeline stages shown. All arrive pre-configured on day one.

New Lead
3

Marcus & Kim T.

IDX
$520K 4bd

Sarah L.

FB
$380K 3bd

David P.

Web
$650K 5bd
Contacted
2

The Nguyens

Google
$495K 4bd

Maria R.

FB
$290K 2bd
Showing
2

Jim & Carol B.

IDX
$730K 5bd

Alex K.

IG
$415K 3bd
Under Contract
1

The Garcias

Web
$560K 4bd

What's inside

Every Feature You Need, From First Contact to Closing

Hover any card to see what's inside. Tested in real accounts before delivery.

Pipelines

Three Full Deal Pipelines

Buyer (11 stages from new lead through closing), Seller (10 stages from listing to closed), and Past Client (4 stages from closed to repeat). Each pipeline reflects how agents actually track deals, not one flat marketing funnel.

AI

AI Real Estate Caller and Chatbot

AI Voice Receptionist trained on real estate intake: qualifies buyers and sellers, books showings, live-transfers hot leads, handles FAQs, and never goes to voicemail. Bilingual EN/ES. AI chatbot embedded on your website and IDX pages answers affordability, listing, and showing questions 24/7 and routes contacts to the right pipeline.

Automation

Speed-to-Lead and 24-Month Nurture

30-second first-touch SMS to every new lead from web, IDX, Facebook, and Instagram. Missed call text-back with buyer or seller reply routing, stale lead reactivation, and a 24-month nurture drip. A2P 10DLC registered and configured. Most real estate leads take 6 to 18 months to act.

Campaigns

Lead Capture Funnels and Campaigns

Home Valuation funnel, Buyer Guide funnel, Seller Guide funnel, Just Listed campaign, Just Sold campaign, neighbourhood market update campaign, review engine, and referral engine all pre-built and connected.

Appointments

Smart Appointment System

Instant booking confirmation, 24-hour and 2-hour and 30-minute reminder sequences with reschedule links, cancellation workflows, and no-show follow-up. Separate calendars for consultations, showings, listings, and closings.

Operations

Operations and Closing Automation

Showing follow-up automation, open house QR check-in with visitor registration and auto follow-up, closing checklist workflow, buyer and seller onboarding, task automation, and contract status reminders.

Reporting

KPI Reporting Dashboard

Track leads this month, conversion rate, appointments booked, closings, reviews received, and referral count in one view. Lead source and opportunity value tracking included so agents know which channels are producing.

Setup

Installation Wizard and Custom Values

Custom values for agent name, brokerage, phone, email, office address, calendars, and review link pre-configured. Clients update seven items on install and everything else works out of the box.

Social

Facebook Messenger Automation

Captures every Facebook lead-form submission and Messenger inquiry the moment it arrives. Qualifies the lead automatically, triggers the SMS nurture sequence, and routes to the booking calendar. No lead sits uncontacted.

Social

Instagram DM Automation

Turns Instagram followers and listing-post inquiries into qualified buyer and seller conversations. Story-reply qualification routes contacts to the right pipeline and auto-books onto the agent's calendar.

Reputation

Google Business and Review Automation

Auto-replies to Google Business reviews, questions, and messages branded to the brokerage. Empathetic responses to negative reviews with internal escalation for serious issues. Post-close satisfaction check routes happy clients to Google, Zillow, and Realtor.com. Reviews on autopilot.

Website

Prebuilt Real Estate Website

Conversion-tuned website white-labeled to the brokerage with buyer and seller landing pages, neighbourhood guides, listing pages, and embedded lead capture. IDX-ready. Every form connects directly to the CRM and triggers the right pipeline and nurture sequence.

yoursite.com
Real estate agent website built inside GoHighLevel — IDX-connected, lead-capture ready

Included website

A Real Estate Website Built to Convert

Your GHL sub-account ships with a niche-built real estate website. IDX-ready, lead forms pre-wired to your Buyer and Seller pipelines, and styled to match your brand from day one.

  • IDX page embeds and listing search
  • Buyer and Seller intake forms connected to pipelines
  • Home valuation landing page included
  • Mobile-optimised and fast out of the box

Included funnel

Lead Funnels That Fill Your Pipeline

Purpose-built funnels for buyers, sellers, and open house registrations. Each page is connected to the right pipeline stage and automation sequence, no manual wiring needed.

  • Buyer lead capture funnel
  • Seller home valuation funnel
  • Open house QR registration page
  • All automations pre-connected on install
app.gohighlevel.com/funnels
Real estate lead capture funnel built inside GoHighLevel — buyer and seller funnels pre-wired to pipelines

How it compares

GHL Default Snapshot vs. This One

GHL's default covers the basics. Here is what gets rebuilt and added in this premium version.

GHL's Free Real Estate Snapshot

  • 1 flat "Marketing Pipeline" for every deal type
  • 1 generic lead form, no buyer or seller separation
  • Speed-to-lead and basic nurture only (2 of 9 automations)
  • Generic email campaigns not matched to the deal cycle
  • Voice AI on phone only, no SMS, web chat, or Facebook
  • No showing follow-up, open house, or closing workflow
  • Standard GHL reporting with no KPI tracking
  • Manual client setup required for every new account

This Premium Snapshot

  • 3 full lifecycle pipelines: Buyer (11 stages), Seller (10), Past Client (4)
  • Separate Buyer Intake and Seller Intake forms with pipeline routing
  • Full automation suite: showing, open house, closing, reactivation, reviews
  • Just Listed, Just Sold, and 24-month neighbourhood market update campaigns
  • AI chatbot for SMS, web, and Facebook (bilingual EN/ES)
  • Showing follow-up, open house QR workflow, and closing checklist built in
  • KPI dashboard: leads, conversion, appointments, closings, reviews, referrals
  • Installation wizard: 7 fields to fill, everything else works immediately

Built-in reporting

Every KPI, Live in One Dashboard

Leads by source, conversion rates, appointments booked, closings, reviews, and referrals, all in a single GHL reporting view. No spreadsheets, no manual tracking.

  • Contacts by source and medium
  • Appointments booked and confirmed
  • Contacts over time at a glance
  • Plug-and-play, no custom setup needed
app.gohighlevel.com
Real Estate KPI Dashboard inside GoHighLevel — contacts, appointments, and conversion data

How it works

From Discovery Call to Live Client Account

01

Book a Discovery Call

Tell us which markets and client types you serve. We walk through the snapshot, confirm fit, and answer every question before any commitment.

02

We Configure and Build

We install the GHL real estate snapshot foundation, rebuild the pipeline and automation layers to our premium system, and wire up all 12 feature areas.

03

End-to-End Testing

Dummy leads run through every pipeline stage, every automation fires correctly, and every funnel page is confirmed live before you or your clients see it.

04

You Deploy to Clients

Export the snapshot, push to a client sub-account, connect their number and calendar. A written setup SOP and video walkthrough ship with every delivery.

app.gohighlevel.com
Real Estate KPI Dashboard — conversion rate, appointments, won opportunities, and revenue over time

Deal performance

Track Revenue, Reviews, and Referrals

A second dashboard view gives you the full deal performance picture: conversion rates, won and lost opportunities, upcoming appointments, and revenue over time.

  • 17.4% conversion rate tracked automatically
  • Won revenue and opportunity value this month
  • Upcoming appointments with confirmation status
  • Reviews collected and referrals received

A Note on MLS Listing Alerts

Automatic alerts for matching listings require an MLS or IDX integration that GoHighLevel does not support natively. Listing alerts are not included. Every other part of lead management, deal tracking, appointment booking, and closing automation is fully covered. Clients who need listing alerts can add that as a separate paid integration we scope on request.

Delivery and support

Delivered and Tested Before It Reaches You

The real estate snapshot is delivered after end-to-end testing across all three pipelines, every automation, and every funnel page. A2P registration, domains, OAuth connections, and payment keys need manual reconnection per client account and are documented clearly in the included setup SOP.

Get a quote

FAQs on the Real Estate Snapshot

What pipelines does this snapshot include?

Three pipelines built for how real estate deals actually move. The Buyer pipeline has 11 stages from New Lead through Closed. The Seller pipeline has 10 stages from New Lead through Closed. The Past Client pipeline has 4 stages from Closed through Repeat Client. Each pipeline has the right stages for that relationship type, not one flat funnel used for every contact.

How is this different from GHL's free Real Estate Snapshot?

GHL's default gives you a website, one flat marketing pipeline, one generic lead form, and two automations. This snapshot rebuilds the pipeline from scratch with three full lifecycle pipelines, adds a full AI qualification layer for SMS, web chat, and Facebook, expands automations to cover showing follow-up, open house, closing, reactivation, and review generation, and includes a 24-month nurture drip with Just Listed and market update campaigns.

Do clients need to configure anything themselves after install?

Minimal setup. Each client connects their calendar, adds their Google Review URL, links their Twilio number, confirms their agent info and branding, sets their AI prompt, and connects their Facebook page. Those seven steps are it. Everything else is pre-configured and works from the moment those fields are filled.

Can I deploy this snapshot to multiple client accounts?

Yes. Once you have the snapshot you can deploy it to every real estate client in your agency. Each client needs their own phone number connected for A2P compliance. The pipelines, automations, funnels, and templates all copy across. One build, unlimited deploys.

Does this include automatic listing alert automation?

No. Automatic alerts when a new listing matches a buyer's criteria require an MLS or IDX integration that GHL does not support natively. This snapshot does not include listing alerts. For clients who need them, that is a separate paid integration outside GHL. The snapshot covers every part of lead management, deal tracking, and closing that GHL handles natively.

What support is included after purchase?

A written setup SOP, a video walkthrough, and a call with the team who built it. We walk through every pipeline stage, automation trigger, custom value, and funnel so you are fully set up and confident before you deploy to your first client.

Free strategy call

Ready to Deploy a Real Estate System That Actually Works?

Book a free call. We will walk through the snapshot, answer every question, and confirm it is the right fit before you commit.

Tested across all 3 pipelines · Written SOP + video walkthrough included

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